![]() ![]() We also see agility as an outcome in itself, e.g., as an improved capability to respond to unforeseen changes. 2001), or in information system development (Conboy 2009). Best cpu stress test 2018 software#Thus, we not only promote agility as a continuous iteration during the different ongoing stages of the design of an innovative product or the design of a service in combination with a Business Model, as is common in agile software production (Beck et al. 2007) that is related to policy, regulator or regulations, market, competitor behavior, or fundamental technology changes (De et al. Agility, as a concept applied in organizational theory and manufacturing, is defined as the ability to adapt and respond to change and uncertainty (Volberda 1996, 2004 De Toni and Tochia 1998 Sherehiy et al. We take this argumentation one step further by arguing that continuous development and/or testing of BM under different scenarios actually leads to agility. ( 2014) argue that BM design needs to start in the early phases of ideation, in a parallel timeframe to the ideation of new products and services. Even though it is acknowledged that companies should be sensitive to changes in their business environment and able to modify their BMs in an agile way, to our knowledge there is little research that has discussed how this agility of BMI is best achieved.īouwman et al. In essence, business logic describes how a single firm, or a network of firms, by collaborating on a strategic (eco-system) and operational (process) level, can bring innovative products and services (or bundles of products) to the marketplace successfully (e.g. We thus define BMIs as systemic changes in the business logic of companies when creating and capturing value for both customers and companies. New BM innovations (BMIs) can, for instance, be extensions of new technological inventions, new usages of existing technologies, or making the shift from a product to a service- oriented logistics. They are combined with the designing, analyzing and implementing of new innovative concepts that can enhance the competitiveness of companies or business networks (Bock & George 2014). 2016 DaSilva and Trkman 2013 Teece 2010 Zott and Amit 2010). The research contributes to market strategy and business modelling research by introducing BM Stress Testing as a new method that can achieve and maintain agility regarding BM uncertainties.īusiness Models (BMs) are acknowledged as effective instruments for strategy execution (Casadesus-Masanell and Ricart 2010 Cortimiglia et al. Such stress testing helps enhance business agility. The BM Stress Test method contributes to a quick understanding of the components their BM needs to monitor, reconsider, or improve. Starting from their strategic orientation, these case companies’ stress test their Business models and BM components, using a scenario-based identification of uncertainties. We present three qualitative case studies of companies that differ in their market entry approach. To assess the agility of BMI during specific market entry situations, this paper uses a method that stress tests the value proposition and the components of a BM against contingent uncertainties. Companies should be sensitive to changes in their business environment and able to modify their BMs in an agile way. Business Model (BM) Innovations aim at making systemic changes in the business logic of companies when they are bringing innovative products and services to the market. ![]()
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